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Complete Guide to HubSpot Lead Scoring for Biotech Marketers
Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and...
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Google Ads Remarketing: Strategies to Optimize Your Campaigns
Highlights: Choose a Remarketing Method: Target your remarketing audience with pixel-based tracking or create custom segments based on existing contacts. Set Up a Remarketing Campaign in Google Ads:...
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Semrush Guide: How to use Semrush to improve your SEO Strategy
Highlights: Getting Started with Semrush: Discover the Semrush basics, how to set up your Semrush account, and how to measure your current SEO footprint and keyword positioning. Unleashing Semrush’s...
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How Biotech Marketers Can Capitalize on HubSpot Integrations
Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and...
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7 Steps for Developing an Effective Inbound Lead Generation Funnel
Highlights: Defining Buyer Personas: Emphasizes creating detailed buyer personas, considering factors like role, goals, and content preferences, to tailor marketing strategies and choose effective...
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8 Steps to Rapidly Improve Your Startup’s SEO and PageRank
Highlights: Aggressively fix technical SEO issues first – Fix things like broken links, duplicated content, site speed, mobile optimization, etc. This dramatically impacts performance. Focus on...
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Semrush VS Moz: Which is the Right SEO Tool for You?
Highlights: Understanding Semrush: Discover the main SEO features of Semrush like keyword research, backlink analysis, and site audits as we explore the offerings of this platform. Understanding Moz:...
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How to Prove Marketing ROI Using HubSpot
Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This...
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Using Google Ads Negative Keywords to Improve ROI
Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks. Finding Negative Keywords:...
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Web Form Placement: Above or Below the Fold for More Conversions?
Highlights Web Form Placement Misconception: Many marketers intuitively assume forms belong above the fold so visitors see them immediately, without having to scroll. However, placing forms too early...
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